Growing a business takes focus.
I help companies identify their audience sweet-spot -- those individuals who might be persuaded to purchase your product instead of the one offered by a competitor.Call it marketing, call it thought leadership, call it customer development or call it growth hacking -- it's my life.
It's all about being a matchmaker: getting the right audience to fall in love with your offering. But first -- you must discover your audience. That's a project that requires collaboration inside your company, and a lot of conversations with people on the outside. You must get out of your own airspace to identify and learn about your target audience.
Remember, you are someone's target market, too: What fascinates you? What gets you excited, charged, amped up and ready to take action? What makes you reach for your wallet? What brands do you LOVE? What brands are part of your life? How do you define yourself? How would other people categorize you? A great brand is the sum of many parts -- and it's NOT all about marketing. A great brand delivers on its brand promise -- relentlessly, consistently.
I'm fascinated with what it takes to woo and win over an audience. We're all wired to ignore advertising today. We listen to our friends' opinions. We're proud when we discover something cool and are able to share it with others. If your job is to make that happen for a brand, you're in the seduction business. You're focused on creating such a strong connection and allegiance to your brand that your customers will ignore your competitors and stay loyal to you.
It's all about being a matchmaker: getting the right audience to fall in love with your offering. But first -- you must discover your audience. That's a project that requires collaboration inside your company, and a lot of conversations with people on the outside. You must get out of your own airspace to identify and learn about your target audience.
Remember, you are someone's target market, too: What fascinates you? What gets you excited, charged, amped up and ready to take action? What makes you reach for your wallet? What brands do you LOVE? What brands are part of your life? How do you define yourself? How would other people categorize you? A great brand is the sum of many parts -- and it's NOT all about marketing. A great brand delivers on its brand promise -- relentlessly, consistently.
I'm fascinated with what it takes to woo and win over an audience. We're all wired to ignore advertising today. We listen to our friends' opinions. We're proud when we discover something cool and are able to share it with others. If your job is to make that happen for a brand, you're in the seduction business. You're focused on creating such a strong connection and allegiance to your brand that your customers will ignore your competitors and stay loyal to you.
