My husband and I were watching the evening news tonight, which is something we very rarely do because we get most of our news from online sources (though he's also a radio junkie). This story comes on to one of our local Denver area stations: a local company that provides products specifically for dogs, made a very generous donation of dog oxygen masks to the local fire department's rescue squad. Great video, and actually a pretty long story (slow news day, I think). The image of a sweet Golden Retriever being cuddled by a fireman as he adjusts an oxygen mask over doggie's muzzle is coupled with a voiceover stating that this will now allow the fire department to provide help to pets "in distress" from smoke inhalation at a house fire.
This company sells products specifically for homeowners with dogs, and it's a pretty significant investment if you use their product. What a smart donation, right? Directly helps animals AND the local community (that didn't have the budget for this sort of thing) AND also showcases the product and company in beautifully positive light.
So....
I Google the company. I find a national Web site with no news feed or press area. (I think the donor was a local franchisee, but I'm guessing). I google everything I can think of to try to find the company -- zip.. I DID find the story had been picked up by all of our local TV stations. Nothing popped up for the actual company office in Denver.
Then I tried social media -- Facebook, Twiter, LinkedIn -- nothing, nothing, nothing The company has a Facebook page staked out -- zero content. On LinkedIn, there are franchisees in Florida and San Francisco -- zip in Denver.
This is so puzzling to me! Animal lovers are a passionate bunch -- they tend to vote with their wallets when companies do GOOD THINGS that help animals. I'm not even naming this company because honestly I'm so embarrassed for them. They did a great thing, and yet they have made it IMPOSSIBLE for anyone who find out about that donation to connect with them -- and connecting for a big-ticket pet investment that requires wiring and construction... well... to me, you drive sales by CONNECTING with potential customers.
This company did a kind and compassionate thing with their donation -- and they totally blew the opportunity to be accessible to potential customers. Strange to see nowadays!
This company sells products specifically for homeowners with dogs, and it's a pretty significant investment if you use their product. What a smart donation, right? Directly helps animals AND the local community (that didn't have the budget for this sort of thing) AND also showcases the product and company in beautifully positive light.
So....
I Google the company. I find a national Web site with no news feed or press area. (I think the donor was a local franchisee, but I'm guessing). I google everything I can think of to try to find the company -- zip.. I DID find the story had been picked up by all of our local TV stations. Nothing popped up for the actual company office in Denver.
Then I tried social media -- Facebook, Twiter, LinkedIn -- nothing, nothing, nothing The company has a Facebook page staked out -- zero content. On LinkedIn, there are franchisees in Florida and San Francisco -- zip in Denver.
This is so puzzling to me! Animal lovers are a passionate bunch -- they tend to vote with their wallets when companies do GOOD THINGS that help animals. I'm not even naming this company because honestly I'm so embarrassed for them. They did a great thing, and yet they have made it IMPOSSIBLE for anyone who find out about that donation to connect with them -- and connecting for a big-ticket pet investment that requires wiring and construction... well... to me, you drive sales by CONNECTING with potential customers.
This company did a kind and compassionate thing with their donation -- and they totally blew the opportunity to be accessible to potential customers. Strange to see nowadays!
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