Wow, what a dustup! I love scenarios like this; it shows how much things have changed regarding "rapid-response PR". 

I won't go to the point of rehashing the whole boo-boo; but I imagine some marketing and PR folks are in the hotseat today, and wishing it was over already. The short version is that GoPro sent a nastygram to an online reviewer/seller of cameras -- and the Interwebs just blew up with, ahem, "feedback" about the action.

What struck me at a fast scan of this article (and not taking the time to dig into the apparently vast array of source material that has materialized) is that the corporate communications seemed to be a ham-fisted mashup of warm 'n' fuzzy informal outreach ("Hey Greg, we're posting to Reddit..." the corporate head of communications says to a reporter) alongside a legal bray about copyroght infringement. Just a strange tactic.

Look -- I think GoPro's got a great product; I don't have anything negative to say about them. It just seems that their comm and PR folks got caught making a mistake -- WHICH ANY OF US COULD DO -- and now it's just going to leave a negative impression.

You know what this makes me think of? The "Gotcha" speed-rounds of political maneuvering you see during the heat of a campaign (go back and watch Wag the Dog again).

And for the many "armchair attorneys" who've chimed in -- it's a tidbit of entertainment, and then on to the next.

We live in strange times! 

I love PicMonkey. Love it love it. I was very fond of Picnik, which is closing in a couple of days -- PicMonkey was started by a few of the Picnik engineers. It has the same cool factor, but it's a little different.

Why is this great? Because it's a satisfying and easy way to manipulate your photos. 

I had opened another, similar, app today (which I won't name) and it looked... hard. Hard to learn and hard to use. I closed it. Fast.

Consumers want easy and they want fun. Products that provide this do well -- those that don't, dont.