I won't go to the point of rehashing the whole boo-boo; but I imagine some marketing and PR folks are in the hotseat today, and wishing it was over already. The short version is that GoPro sent a nastygram to an online reviewer/seller of cameras -- and the Interwebs just blew up with, ahem, "feedback" about the action.
What struck me at a fast scan of this article (and not taking the time to dig into the apparently vast array of source material that has materialized) is that the corporate communications seemed to be a ham-fisted mashup of warm 'n' fuzzy informal outreach ("Hey Greg, we're posting to Reddit..." the corporate head of communications says to a reporter) alongside a legal bray about copyroght infringement. Just a strange tactic.
Look -- I think GoPro's got a great product; I don't have anything negative to say about them. It just seems that their comm and PR folks got caught making a mistake -- WHICH ANY OF US COULD DO -- and now it's just going to leave a negative impression.
You know what this makes me think of? The "Gotcha" speed-rounds of political maneuvering you see during the heat of a campaign (go back and watch Wag the Dog again).
And for the many "armchair attorneys" who've chimed in -- it's a tidbit of entertainment, and then on to the next.
We live in strange times!