Of course I'm on Facebook -- I'm in marketing; it was made mandatory.  I think Mark Zuckerberg managed to have something dumped into the coffee supply at every single marketing conference that was held in 2008-2010 -- and if you attended virtually any sort of marketing event during that time span, you instantly became a Facebook devotee, whether you wanted to be or not.  I presented at and attended a lot of marketing events and conferences in the past few years, and I love coffee, so I certainly came out with the craving for having a Facebook page, just like everybody else.  

However...
I'm just not that into Facebook, and I doubt that will change. I read recently that the fastest-growing age demographic on Facebook is women over 55 -- not my tribe. I've known a few people who have become fixated on Facebook, downright addicted to it. YES, I use it; YES, I get it -- but it's not MY killer app. 

I'm glad we still have freedom of choice!  That said, I can see the writing on the wall: a couple of years from now, Facebook login integration's going to be the hot-hot thing; you'll be able to log into countless other sites using your Facebook credentials -- and naturally, Facebook will have access to all that intel on your preferences and interests. 

I know we're moving toward a Big Brother world -- a lot faster than many people would want to think -- but I'd rather have a bit more payoff than what you get from Facebook! Cute kids, cute kittens, drunken college students and personal diatribes are not things I like spending my time on. 

 I keep my hand in, but other than a brief stint playing Mafia Wars when it was brand new (um, and probably when the effects of the Zucker-Coffee was the strongest), I spend more time on LinkedIn because I think the discussions are more interesting.

So, please don't ask to Friend me on Facebook -- but by all means connect with me on LinkedIn! 
 


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