New Year, new quarter, new objectives – do you need to set a brainstorming meeting?  One of the big challenges can be if you’re trying to include groups in multiple locations for a single session.  There are many great tech tools that enable you to connect via video, online whiteboard, audio and PowerPoint – but the tools, while important, are not all you need.  I’ve had to run sessions like this in different US cities as well as with offices located in different countries, and it takes more thought and preplanning to make brainstorming work effectively if you don’t have everyone in the same place, let alone taking into account any time zone or cultural differences. The book “Gamestorming” by Sunni Brown provides great ideas for the actual meeting content; but here are some other tips to keep in mind: 

  • Preplanning is essential – you need more structure when groups are not together
  • Give each team prework to accomplish. Use the “split groups” necessity as a positive instead of a negative: give each group tasks to complete and then share with the rest of the team
  • If all team members don’t know each other well, have them wear name tags. Do everything you can to familiarize the team members prior to the brainstorming
  • If possible, have each group GO OFFSITE to a video conferencing room – it helps remove distractions. Video makes it a lot easier to interact.
  • Make sure you have the same resources available to both teams (ie, books, notes, reports, etc.)
  • Have a team leader at each location; but only one overall Moderator – Moderator should be skilled at managing this kind of meeting
  • Think up icebreaking activities that can help build trust (just google “meeting icebreakers”) – but here are a bunch of ideas: http://insight.typepad.co.uk/40_icebreakers_for_small_groups.pdf
  • Have a backup planned in case your online tools go down. (It DOES happen!)
  • Keep the group size manageable: max of 8 – 10 at each location (4 – 6 seems ideal)
  • Make attendance mandatory if at all possible. If time zones are way off (ie, meeting in San Francisco and Dublin), try to schedule two sessions: one that’s easiest for each group (since one group will get to work early, and one will stay late)
  • Stick to a firm schedule (especially for breaks and start and stop times)
  • Don’t let the “Main Office” group dominate the meeting
  • Structure the session so there’s time at the end to summarize and clarify next steps

Good luck! this can be a fun and informative experience if you plan it well.
 


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