About Laura Higgins
The short version is this:
I am a marketing, sales and business development professional with a strong background in the practical, lift-tote-carry, hard work side of corporate operations. I'm delighted with the wildcatting aspect of small companies and startups; and when I work with larger organizations I bring that hungry, frugal entrepreneurial spirit with me.
I love to test, tinker, test again, tinker again... I have a strong bias for action. I love marketing -- all kinds. I can get lost for hours in a shopping mall, just looking at retail displays, packaging design, event something as simple as price tags and customer email sign-up lists. Don't even get me started on how I wander the Internet, testing and playing with all the neat new tools of the marketing trade. There are a million new ideas a day; some survive and most do not. Curiosity drives me.
I have a lifelong love affair with cutting-edge technology, with reading about new marketing ideas and approaches, and most of my heroes work in my field.
Conversely, I also have a thing for weird old stuff – I’m crazy about a midcentury landscape painter named Robert Wood. I love giant huge dogs – I’ve had four of them in my lifetime, and since one of our dogs is nearing his 16th birthday, I know after we mourn him, we’ll be puppy-shopping again.
I’ve been married since I was barely old enough to drink, and we’ve raised two redheaded girls into smart, beautiful, gracious, and amazing young women. (And no, I am not at all biased.)
I grew up in San Francisco, started our first company fueled by pure enthusiasm and naiveté rather than a business plan and angel investors – I’m a bootstrapper first, though I’ve learned the investor dance during my technology career. I ran a marketing team at Microsoft Corporation headquarters in the 1990’s; I’ve helped many types of startups and entrepreneurs figure out how to market their wares more effectively and with greater impact.
Above all, I believe that marketing is simply playing Cupid: my role is to help the right people fall in love with the right product. Simple, but not easy. But it’s my passion.
Click the links below to learn more.
I am a marketing, sales and business development professional with a strong background in the practical, lift-tote-carry, hard work side of corporate operations. I'm delighted with the wildcatting aspect of small companies and startups; and when I work with larger organizations I bring that hungry, frugal entrepreneurial spirit with me.
I love to test, tinker, test again, tinker again... I have a strong bias for action. I love marketing -- all kinds. I can get lost for hours in a shopping mall, just looking at retail displays, packaging design, event something as simple as price tags and customer email sign-up lists. Don't even get me started on how I wander the Internet, testing and playing with all the neat new tools of the marketing trade. There are a million new ideas a day; some survive and most do not. Curiosity drives me.
I have a lifelong love affair with cutting-edge technology, with reading about new marketing ideas and approaches, and most of my heroes work in my field.
Conversely, I also have a thing for weird old stuff – I’m crazy about a midcentury landscape painter named Robert Wood. I love giant huge dogs – I’ve had four of them in my lifetime, and since one of our dogs is nearing his 16th birthday, I know after we mourn him, we’ll be puppy-shopping again.
I’ve been married since I was barely old enough to drink, and we’ve raised two redheaded girls into smart, beautiful, gracious, and amazing young women. (And no, I am not at all biased.)
I grew up in San Francisco, started our first company fueled by pure enthusiasm and naiveté rather than a business plan and angel investors – I’m a bootstrapper first, though I’ve learned the investor dance during my technology career. I ran a marketing team at Microsoft Corporation headquarters in the 1990’s; I’ve helped many types of startups and entrepreneurs figure out how to market their wares more effectively and with greater impact.
Above all, I believe that marketing is simply playing Cupid: my role is to help the right people fall in love with the right product. Simple, but not easy. But it’s my passion.
Click the links below to learn more.
