About Laura Higgins
Laura Higgins is an award-winning marketing & operations executive with a tenacious focus on connecting great products with the right audience in the most effective manner possible. She is currently the Senior Vice President of Sales and Marketing for Pixorial Inc., an award-winning online video conversion, editing, sharing and storage platform.
Laura has a track record of orchestrating complex, integrated brand awareness and demand generation programs. She has managed multi-million dollar budgets and teams of up to 90. She is a veteran of Microsoft Corporation who led marketing launch teams in the Windows and Global Reseller groups. She directed Microsoft’s Global Customer Reference Program, which produced hundreds of case studies, presentations and videos, and served on the TechNet team that showcased Microsoft’s own internal use of its products. She was also the Chair of Microsoft’s 10,000 member women’s organization.
With a passion for leadership, collaboration and team-building, she has held executive positions with Internet technology, financial services and marketing communications firms in Seattle, Denver, and San Francisco.
Laura and Jay Conrad Levinson, Father of Guerrilla Marketing
Laura has over 17 years’ experience managing online & email marketing campaigns and is a certified Guerrilla Marketing™ Business Coach who has worked personally with Jay Conrad Levinson, creator of Guerrilla Marketing. She has served as Managing Editor, Reports at MarketingSherpa, a leading business publisher, and has authored 3 books on marketing and public relations.
Laura has extensive experience guiding contract negotiations for vendor selection and joint ventures. Her goal is always to build lasting and positive relationships that deliver mutual satisfaction and success. She is keenly interested in process improvement, voice of the customer research, and online video tactics.
Laura's focus has always been on getting new projects rolling; her passion is for finding that unique spark between product or service and the intended customer -- and engaging every practical tactic that can make that spark become a blaze that ignites sales and revenue.
Because she has been a small business owner as well as an executive at bigger companies, Laura understands the challenges faced by business owners today. You never get a break; your focus needs to be on constantly outsmarting your competitors -- you have to be better than them, faster to market, and above all, you must be the most responsive to your customers. Laura understands that the today's reality is that "marketing" crosses over into virtually every discipline within a company:
Laura lives with her husband, Martin, beside a picturesque greenbelt in the exurbs south of Denver, Colorado, with her giant Irish Wolfhound Preston McGinty, an aging Labrador Ball Retriever Mix named Fargo Lebowski, and a small assortment of cats. She counts her lucky stars every day that she and Martin were smart enough to start their family early, because now the kids are grown, the nest is empty, and they get to enjoy life without needing babysitters or Disney products. (Plus, they are insanely proud of their amazing, smart and tech-savvy daughters -- they are a never-ending source of cool new YouTube videos and other fun online time-wasters.)
Laura has extensive experience guiding contract negotiations for vendor selection and joint ventures. Her goal is always to build lasting and positive relationships that deliver mutual satisfaction and success. She is keenly interested in process improvement, voice of the customer research, and online video tactics.
Laura's focus has always been on getting new projects rolling; her passion is for finding that unique spark between product or service and the intended customer -- and engaging every practical tactic that can make that spark become a blaze that ignites sales and revenue.
Because she has been a small business owner as well as an executive at bigger companies, Laura understands the challenges faced by business owners today. You never get a break; your focus needs to be on constantly outsmarting your competitors -- you have to be better than them, faster to market, and above all, you must be the most responsive to your customers. Laura understands that the today's reality is that "marketing" crosses over into virtually every discipline within a company:
Laura lives with her husband, Martin, beside a picturesque greenbelt in the exurbs south of Denver, Colorado, with her giant Irish Wolfhound Preston McGinty, an aging Labrador Ball Retriever Mix named Fargo Lebowski, and a small assortment of cats. She counts her lucky stars every day that she and Martin were smart enough to start their family early, because now the kids are grown, the nest is empty, and they get to enjoy life without needing babysitters or Disney products. (Plus, they are insanely proud of their amazing, smart and tech-savvy daughters -- they are a never-ending source of cool new YouTube videos and other fun online time-wasters.)
