Getting people to PAY ATTENTION to you
As I read the tips in the article, I flashed back to several years ago when I first started working with Jay Conrad Levinson, the Father of Guerrilla Marketing.
If you're a marketing person, you've heard of Guerrilla Marketing. But you might not readily associate the term with the person. Jay is an amazing man. One fine day, I picked up a first-edition copy of one of his books in a local bookstore near my house, and noticed that we lived just a few miles apart in Marin County, CA. Jay had been one of my heroes for years; I'd read all of his books and used his tactics with clients to great success.
So I decided to "Guerrilla Market the Guru."
I put together a package about what I do along with what I'd like to do for Jay... and I dropped it on his front doorstep. (Admittedly, walking down his long, long driveway to his huge and beautiful home was a bit intimidating!)
He phoned me the next day and asked to meet. He hired me on the spot to produce videos and help wrangle his subscription-based website. It. Was. So. Cool.
I worked with Jay for the next few years, until we moved from California to Colorado. I still think the world of him, and I consider him one of the smartest people I've ever had the privilege to work with.