Laura can be reached at:
email: laura@laurahiggins.com or higginslaura@gmail.com phone: 303-335-9944 snail: 10940 S. Parker Road, Suite 221 Parker, CO 80134 LinkedIn: http://www.linkedin.com/in/higginslaura Twitter: @bigbigdogs YouTube: http://www.youtube.com/user/lauralynnhiggins I'm always interested in speaking to other marketers, avid book readers, and fans of huge dogs. If you're thinking of getting an Irish Wolfhound, I can refer you to one of the best champion breeders in the US. If you are struggling with a PowerPoint presentation -- I'd be happy to help -- I can't work miracles, but I'll most likely give you a half-hour of tweaking as long as it's not illegal or disgusting content. And if you're looking for someone to help your business take wings or break free from market stagnation -- I hope you'll consider me. I live and breathe marketing, and I'm looking for my next opportunity to help a company grow a lot and quickly. I'm proud to say that during the time I was at my last job running marketing, the company became one-quarter larger than it had been for 70 years, and brand awareness doubled from 41 to 82 percent in its target market. I love to kick butt and take names, and make magic happen for cool brands. | But what about Facebook?
Of course I'm on Facebook -- I'm in marketing; it was made mandatory. I think Mark Zuckerberg managed to have something dumped into the coffee supply at every single marketing conference that was held in 2009/2010 -- and if you attended virtually any sort of marketing event during that time span, you instantly became a Facebook devotee, whether you wanted to be or not. I presented at and attended a LOT of marketing events and conferences in the past few years, and I love coffee, so I certainly came out with the craving for having a Facebook page, just like everybody else. However... I've pretty much divided my social media universe into two chunks: Facebook is something I keep totally locked down, and I can number my Facebook friends to the point of what I could realistically host at a summer barbecue. This means my Facebook tribe is truly, literally, people I know IRL (that's In Real Life for my less-than-tech-savvy extended "family"), my own direct relatives -- which is just my two kids plus my husband -- and a handful of other folks I just think are cool, who are really into Facebook. But that's it -- I keep my hand in, but other than a brief stint playing Mafia Wars when it was brand new (um, and probably when the effects of the Zucker-Coffee was the strongest), I spend more time on LinkedIn because I think the discussions are more interesting. So, please don't ask to Friend me on Facebook -- but by all means connect with me on LinkedIn! |
