Laura L Higgins:  a marketer's manifesto
  • Home
  • How to hire a great marketer
  • About Laura Higgins
    • 6 things I believe
      • Biography
        • Resume
          • Awards
            • Influences
              • A+ Companies
              • Contact
              • Blog
              • Fun
              • Video...
              • Mktg How-To
              Laura can be reached at: 

              email:    laura@laurahiggins.com
                           or higginslaura@gmail.com 

              phone:  303-335-9944 

              snail:  10940 S. Parker Road, Suite 221
                         Parker, CO  80134

              LinkedIn: http://www.linkedin.com/in/higginslaura 

              Twitter:  @bigbigdogs

              YouTube:  http://www.youtube.com/user/lauralynnhiggins



              I'm always interested in speaking to other marketers, avid book readers, and fans of huge dogs.  If you're thinking of getting an Irish Wolfhound, I can refer you to one of the best champion breeders in the US.  

              If you are struggling with a PowerPoint presentation -- I'd be happy to help -- I can't work miracles, but I'll most likely give you a half-hour of tweaking as long as it's not illegal or disgusting content.  

              And if you're looking for someone to help your business take wings or break free from market stagnation -- I hope you'll consider me.  I live and breathe marketing, and I'm looking for my next opportunity to help a company grow a lot and quickly.  I'm proud to say that during the time I was at my last job running marketing, the company became one-quarter larger than it had been for 70 years, and brand awareness doubled from 41 to 82 percent in its target market.  

              I love to kick butt and take names, and make magic happen for cool brands.  
              But what about Facebook?

              Of course I'm on Facebook -- I'm in marketing; it was made mandatory.  I think Mark Zuckerberg managed to have something dumped into the coffee supply at every single marketing conference that was held in 2009/2010 -- and if you attended virtually any sort of marketing event during that time span, you instantly became a Facebook devotee, whether you wanted to be or not.  I presented at and attended a LOT of marketing events and conferences in the past few years, and I love coffee, so I certainly came out with the craving for having a Facebook page, just like everybody else.  

              However...

              I've pretty much divided my social media universe into two chunks:  Facebook is something I keep totally locked down, and I can number my Facebook friends to the point of what I could realistically host at a summer barbecue.  This means my Facebook tribe is truly, literally, people I know IRL (that's In Real Life for my less-than-tech-savvy extended "family"), my own direct relatives -- which is just my two kids plus my husband -- and a handful of other folks I just think are cool, who are really into Facebook.  But that's it -- I keep my hand in, but other than a brief stint playing Mafia Wars when it was brand new (um, and probably when the effects of the Zucker-Coffee was the strongest), I spend more time on LinkedIn because I think the discussions are more interesting.

              So, please don't ask to Friend me on Facebook -- but by all means connect with me on LinkedIn!
              Copyright 2004-2012, Laura Higgins Photos used under Creative Commons from whatleydude, whatleydude