A marketer's job is matchmaker:  getting the right audience to fall in love with your offering.
What fascinates you?  What gets you excited, charged, amped up and ready to take action?  What brands do you LOVE?  What brands are part of your life?  How do you define yourself?  How would other people categorize you?  A great brand is the sum of many parts -- and it's NOT all about marketing.  A great brand delivers on its brand promise -- relentlessly, consistently. A great brand has its act together.

Creating and building these sorts of brands is my passion and my mission. 

• The Web site rocks; it's clean and attractive, easy to navigate, and answers your questions. 
  
• When you phone the main number, you can accomplish what you want without hassle. Hold times near zilch.  Content seems human-focused.
• If brick-and-mortar:  the staff is friendly, attentive, and well-trained.  And the facilities are clean and obviously well maintained.
• Customer service -- via ANY channel (Web, phone, face-to-face) completely wows you -- it's delightful and never dreadful.
• Oh, and by the way -- the goods, the actual product or service that will be received in exchange for payment?  It is DICE:  Deep, Indulgent, Complete and Elegant.  Or it's handy and easy to use.  Or it solves a problem.  Or it's just plain fun.  No matter what "IT" is, you want it badly, and you're thrilled when you get it.
  

THAT's what makes up a breakaway great brand -- it's the whole package.  It's how you're treated, how you relate, how it makes you feel.  It escapes the herd of same, same, same, same that deadens souls and numbs emotions. A great brand makes you covet.

Connecting people with great products or services.
That's the essence of marketing.  I have spent my adult life studying and working in the marketing field.  I'm a technology early-adopter, with an online marketing track record going back 17 years.  And yet, I have always believed passionately that marketing is more than bits and bytes; it's more than events and advertising; it's more than brochures and packaging.  Marketing is the art and science of locating the most likely audience for your product or service, and then wooing and winning them -- and doing everything you can to maintain their loyalty to your brand.

Since starting my first company with three comedians and a graphic designer in San Francisco when I was barely old enough to legally enter a comedy club, I've been fascinated with what it takes to woo and win over an audience.  A tough crowd. That, ladies and gentlemen, is the essence of marketing.  It's seduction -- it's creating such a strong connection and allegiance to your brand that your customers will ignore your competitors and stay loyal to you.

As a marketing professional with a strong operations and management background, I have managed teams large and small.  I'm an action-oriented, roll-up-the-sleeves and get-it-done person.  Once I am clear on the overarching goal, I let nothing stop me until I achieve it -- that's always been my approach.    

Balance.  Unlike other professions, marketing relies heavily on the ability to balance multiple big projects and make it look easy.  Marketing is a front-of-house, before-the-audience, in-the-spotlight function.  Great marketing should evoke emotions! Some products are presented without fanfare -- think of your local utility company.  You just want the service to work, right?  But how do you FEEL when you interact with their customer service staff?  Do you dread the need to contact them?  

How do you feel when you go to an Apple Store to meet with a Genius? To say Apple is a great brand is like saying water is wet.  We all know it.  But any brand can become disruptive in its category -- even the boring stuff. If you offer a product or service that has competitors, you need to overtake them in order to dominate -- marketing can help you do that.  
Balance is everything when it comes to marketing!  I am passionate and dedicated to connecting people to products and services they will love, not merely tolerate.  Loyalty matters.  Loyalty is what increases your profit margin.  Customer love gets you there; and I am committed to the process of turning customers into loyal fans.